Starting Your Affiliate
Module 1: Introduction
Self-Reflection Exercise
Module 2: Foundation
Core Values, Mission Statement, & Vision Statement
3 Topics
Building Your Core Values
Mission Statement
Vision Statement
Module 3: Community & Culture
Culture, Community, and the Member Experience
4 Topics
What Is Culture?
Community Building
The Member Experience
Building Meaningful Relationships
Module 4: Business Development
Building Your Business
3 Topics
Pillars of a Successful Affiliate
Build a Business Plan
SWOT Analysis
Purchasing Equipment
Loans and Applications
Opening Roadmap
Location
5 Topics
Location Scouting
Physical Location Rating
Market Research
Negotiating a Lease
The Lease
Build-Out
1 Topic
Facility Build-Out
Partnerships
Agreements
Module 5: Financial Planning
Financial Planning
2 Topics
Expenses
Calculators
Building a Class Schedule
Pricing Models
Module 6: Operations
General Operations
10 Topics
Daily Owner Tasks
Front Desk
Reporting
Staffing
Roles & Responsibilities
Interview Tips
Onboarding & Training
Termination
Staff Development
Team Meetings
Module 7: Branding & Marketing
Branding, Marketing, & Sales
5 Topics
Building Your Brand
Branding Guidelines
Marketing Strategies
Understanding Your Market
Marketing Funnel
10 Steps to Successful Member Conversion
Member Retention
1 Topic
Factors Influencing Retention
Member Communications
Module 8: Coaching
Coaching
1 of 2
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The Member Experience
Starting Your Affiliate
Culture, Community, and the Member Experience
The Member Experience
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