Starting Your Affiliate

Course Content

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Module 1: Introduction

Self-Reflection Exercise

Module 2: Foundation

Core Values, Mission Statement, & Vision Statement 3 Topics

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Building Your Core Values

Mission Statement

Vision Statement

Module 3: Community & Culture

Culture, Community, and the Member Experience 4 Topics

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What Is Culture?

Community Building

The Member Experience

Building Meaningful Relationships

Module 4: Business Development

Building Your Business 3 Topics

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Pillars of a Successful Affiliate

Build a Business Plan

Purchasing Equipment

Loans and Applications

Opening Roadmap

Location 5 Topics

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Location Scouting

Physical Location Rating

Market Research

Negotiating a Lease

Build-Out 1 Topic

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Facility Build-Out

Module 5: Financial Planning

Financial Planning 2 Topics

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Building a Class Schedule

Module 6: Operations

General Operations 10 Topics

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Daily Owner Tasks

Roles & Responsibilities

Onboarding & Training

Staff Development

Module 7: Branding & Marketing

Branding, Marketing, & Sales 5 Topics

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Building Your Brand

Branding Guidelines

Marketing Strategies

Understanding Your Market

Marketing Funnel

10 Steps to Successful Member Conversion

Member Retention 1 Topic

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Factors Influencing Retention

Member Communications

Module 8: Coaching

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